Business Name: Tracy Anderson Photography
Name: Tracy Anderson
Location: Greensboro, NC
Tell us about you and your business.
I am a newly transplanted Greensboro North Carolina-based photographer specializing in outdoor family, senior and tween photography. I’m a boymom x2 and a Philadelphia native who is crazy about college football and my beloved University of Georgia Bulldogs. Married 15 years to a guy a friend told me to look up when I got back to grad school at UGA, I started my business in ’08 with his tremendous support and subsequent hours of watching the boys while I went off to shoot. I’m mostly self-taught, but have also spent many hours in workshops and mentoring with some of my favorite photographers around the country. I love coffee, list-making, Law & Order (only the original), traveling and Broadway musicals. I still have plenty to learn and, knowing me, will always keep evolving my business to improve myself and my client’s experience. I absolutely love what I do and would describe my style as rich, relaxed and fun.
What is in your gear bag?
I shoot with a Nikon d700, and my Nikon 50m f1.8 and 85m f1.8 lenses. Sometimes I’ll use a reflector. I prefer fixed lenses to zoom for better sharpness, and I’m a HUGE fan of renting equipment to test drive before purchasing (or for that special session).
Where do you draw inspiration from?
I draw inspiration from daily life, travel, my family, other photographers — you name it. As long as you’re paying attention I think you can always draw inspiration from something. Also, we just moved to the outskirts of Greensboro, NC (a big change from where we were in suburban Atlanta), so I’m always inspired by the beautiful countryside, sunsets/rises and open spaces I have access to now.
What is one obstacle you had when you first started your business? What did you do to overcome it?
Information overload! When I first started my business I researched everything: Best lenses, best classes, best photographers, best cameras, best pricing, best way to process and on and on, instead of honing my work and figuring out what worked best for me and my potential clients. It paralyzed me because I was afraid of making a mistake. Information is great and clearly you can’t go into a business blind, but it became too much and I forced myself to put down the computer and just start. I had to find the right balance between what other people were telling me to do and what fulfilled me, what I felt comfortable with and what made me feel like I was progressing in my business. I learned to pick and choose what I consumed online, but also trust myself too. Starting a business is one lesson after another, but this one was a big one for me.
Please share one tip that you found to be successful to share with other photographers?
Trust your instincts. You don’t have to be everything to everyone. If you don’t like photographing newborns, don’t. If you only want to shoot sunset sessions, great. Stick with what makes you feel good and spend your time there and your work will shine. It’s okay to like what you like. Don’t apologize for that.