It’s January and many of you are probably doing the same thing I am; making changes in our business and implementing new ideas.
A topic that gets discussed every single year is senior reps programs. Certainly there is a lot to this topic, but with some structure and pre-planning, it can prove to be a success in your business.
I truly believe that my senior rep program has been my bread and butter of my business. Of course, year after year, I always change some aspect of it, but the structure is still the same.
I want to share 8 things you should consider to set your program up for success.
Remember, your team can be one and a smaller scale or a team of 50 and go all out. Choose whatever best fits your personality and business.
- Decide how much time do you want to invest? I would spend some time journaling and envision what the perfect team would look like. This will shed some light as to how in depth you want to be involved. I believe that what you put in is what you get out of it.
- Have a purpose for your team & business – After many years of business, I have developed a brand message that has been dripped into everything I say and write about. It begins with my “WHY”. Why am I in business and more importantly, why do I love working with high school seniors? Answering this will set you up for what I like to call “Your Today Show platform”. Whatever your purpose is, take some time to develop it.
- Develop a plan to create an ‘out of the box’ experience. This generation is all about experiences. If you think of popular brands that they are attracted to, you will see how they use products, services, and their brand message to create an experience.
- Have clear expectations on what you are going to do and what you want them to do. I typically lay most of this in the contract. That way there is no misunderstandings and we are all on the same page.
- What perks are you going to offer? I would make sure that whatever you do, that you are comfortable and it’s feasible to do. Try to think outside the box. This is where you can get creative and set yourself apart from the rest. I highly recommend at least charging for your program in some way shape or form, because after all free is not valued.
- Get the parents on the same page as you. Communication from the get go is imperative. Wether it be a large parent meeting or one on one meeting, be sure to meet to explain what your program is about. This helps get the parents on board.
- Have a contract. Having a document where the parent and senior sign will protect you in the event a situation arises where you need recourse. Spell it out for you and them. Some things to include: duration, cancellation, late fees, and exclusivity just to name a few.
- Make your team about them and not about you – Come up with ways to market them not the other way around. They aren’t marketing robots and plus you want them to genuinely share their experience with their friends.
One last thing, it’s a mental shift. Shift your thinking when it comes to having a senior rep team. Instead of looking at your team as marketing robots for you, look at them as one less person you have to market to through out the year. If you set it up so they have to pay, why not have them be a client from the get go. I have heard many times from other photographers how disappointed they are that their team didn’t’ bring them any referrals etc. Treat them like a client and give them an amazing experience that they will WANT to tell their friends about you.
Take it to the next level: Want to save time? Check out my in-depth course – How To Structure Your Senior Rep Program. It’s a step by step program with an amazing private Facebook Group that can help you develop your senior rep program.