Business Name: Lorie Boughton Photography
Name: Lorie Boughton
Location: Kingwood, TX
Tell us about yourself and your business.
I have only been a photographer a couple of years. My husband has been a photographer since the early 90’s. Back then there weren’t digital cameras and he actually developed all of his own film! A couple of years ago his photography business started slowing down a little. We had 2 daughters in High School and I wanted to take their senior pictures. So, when he had free time he would teach me about the camera. Being old school, he wanted to make sure I knew the camera and the lighting. There is a lot you can do in post-processing but I needed to get it as close to perfect in the camera. So, I started with my daughters, then their friends, then their friends, and here we are!
What is in your gear bag?
I carry very light. Every session includes professional hair and makeup, so I do not carry anything makeup related other than tissues (for the horrible Texas heat!). I will have an off-camera flash, extra batteries and a reflector. But the most important thing I carry is my pop up “dressing room”. Most of the girls have 2-3 outfits and when we are out and about it is very important to have a place for them to comfortably change. I also have a bag full of flowers and some extra props (Texas flag, bubbles, etc) for those spur of the moment inspirations.
Where do you draw inspiration from?
First, I learn about my client. I need to know what is important to her. Then, I take some time and brain-storm. I draw inspiration from everywhere! I search things online, in magazines, and just driving around. But, I want the session to be a true representation of my client so I do my homework and make sure I am prepared! One senior said she LOVES pineapples. At first I was very confused and wasn’t sure if I would be able to incorporate a pineapple. But after a couple of days I came up with a tropical/beach scene. The pineapples were a great prop and fit in perfectly with her look and style.
What is one obstacle you had when you first started your business? What did you do to overcome it?
Confidence! I didn’t think I was good enough. I wasn’t good enough to be in business, to call my self a photographer, or to charge people. It took a bit to overcome this. I stopped comparing myself to other photographers, and I started to focus on me and my work. I gathered feedback from past clients and improved my self which in turn improved my confidence.
Please share one tip that you found to be successful to share with other photographers.
MEET YOUR CLIENTS! At first I did everything online. I would email prices, appointment times, and invoices. The first time I met them was at the photo shoot. This was horrible. It would take a while to get comfortable (both me and the senior!) and it just didn’t have a personal touch. Once I changed it up and actually met in person prior to the session, I was able to hear all about her. I learned who she is and what she likes. We would brainstorm together on locations and props and really make her feel like she is the only person I will ever shoot this year. Moms love meeting before hand too. They feel much more comfortable spending money with someone they know and like. I also use this time to go over a few of the products I offer. So when it comes time to In Person Sale, we have already met at least twice, they know what pricing looks like and what kind of products to expect.