It’s a fact that our business model is centered around our clients. Without them, we would not be in business. That’s why one of the first questions to ask yourself when starting a photography business, is “Who is my ideal client?”.
Getting super clear of who you want to attract and serve in your business is KEY and absolutely necessary. Knowing your ideal client will create the foundation for all of your marketing efforts and impact your business in all aspects. From words you use on your website, the experience you offer, your brand, your packaging and even down to the social media platform you use. It will help you focus and be intentional with what you do within your business.
Once you have narrowed down your niche (the type of service you want to offer) and identified your audience, you’ll need to do some research on them. This will allow you to create a detailed description of your ideal client. This will tell you who they are, how to find them, and how to solve their need for a senior portrait photographer.
Here is a list of things you should know about your teen “ideal client”. This list isn’t complete but will at least help you get a head start.
- Their age
- Their gender
- Where do they live
- What schools do they attend
- Where do they work or how do they make money
- What they think and feel; attitude, interests, opinions and values
- Their biggest problem and/or goal
- The language/words they use as it relates to your business (ei. senior portraits vs senior pictures)
- Their dreams and desires
- Their fears
- What an average day looks like for them
- What do they read; magazines, books, blogs
- What social media platforms do they use
- What local groups are they part of
- What is their preferred method of communication
- What content do they need to take the first step in contacting you
- How do they like to consume content; written blogs, video, podcasts, graphics
- What do they think about you, your business and your service
- What is their budget
- How can your service help them solve their need/want
- What factors do they consider before making a buying decision
- What objections do they have for buying your service
- Why would they buy from you instead of from your competitor
- How and when do they buy your type of service
- What they expect from a service like yours
In our business, we typically have two audiences. The teen and the parent. Create a detailed description using the same list above for the parent “ideal client”.
Take ACTION. Invite a couple of your past “BEST” clients to coffee and ask them some of the above questions. Ask for their feedback. You’ll be surprised how valuable that information will tell you. Use it to develop a clear marketing strategy/plan to attract new “ideal” clients.
Now over to you. Have you created a detailed description of your “ideal client” for both teen and parent? Please leave a comment below if you have additional items to add to the list.
Have a great week!