Business Name: Leticia Acosta Photography
Name: Leticia Acosta
Location: Toledo, Ohio
Website: Leticia Acosta Photography
Facebook: Leticia Acosta Photography
|Tell us about yourself and your business.
I’m a full time mama of 3, and wife to the most supportive husband ever. I started shooting professionally in February of 2012. I had always jumped from job to job, never happy or felt fulfilled. While on maternity leave with our youngest I told my husband I didn’t want to go back to my job in the medical field. He encouraged me to do what I love…which was photography. I am always taking photos of my family, mostly iphone photos, but whatev’s. The point is, is that I love capturing moments that can never be replaced or duplicated as that exact moment. Shooting that first year, it didn’t take me long to figure out that I LOVED shooting senior girls. I love that they are young, stylish, love the camera and are up for anything. I offer hair and makeup, along with wardrobe consults to all of my seniors and they love the whole experience we offer. My team of stylists and I go to the senior’s home to start off the session. While they are getting glammed up, I’m going over their wardrobe and piecing together everything for the final touch. I like to build a rapport with my senior girls from the very first point of contact. In 99% of my testimonials my clients state how I make them feel comfortable. That’s a good feeling to know. I truly do love what I do and I think it shows.
|What is in your gear bag?
For this particular shoot Nikon D750, Sigma 50 mm f/1.4 art, reflector
|Where do you draw inspiration from?
When it comes to inspiration it comes from a million different ways. I follow fashion photographers like Lara Jade, Dani Diamond & Amanda Diaz. Senior photographers such as Amanda Holloway (love her business sense) & Melissa Ann Olson Photography. Liz Franco is amazing as well. I am online daily researching and reading about photography and business so I can better myself. Love Pinterest and following fashion magazines.
|What is one obstacle you had when you first started your business? What did you do to overcome it?
I used to undervalue my work and just price my sessions at whatever the average price was in the area. Over the years I realized that I’m really good at what I do, and that I have a lot of offer my client’s. I provide them with a couture photography experience you don’t find everyday in the Toledo market. Since coming to that realization I began pricing my work at what I feel I’m worth and started holding my ground. I have lost a lot of client’s but it’s the best feeling in the world when a prospective leaves me the following message “…I’ve been looking at your work for a long time. It’s pricey but looks well worth it and I would love for you to take my daughter’s senior pictures…”
|Please share one tip that you found to be successful to share with other photographers.
The best tip I can share is be true to yourself. Look up to other successful people in your field that are where you want to be. Follow what they say works best, but do it with your own style.