Business Name: Britt Lanicek Photography
Name: Britt Lanicek
Location: Fostoria, OH
Website: Britt Lanicek Photography
Facebook: Britt Lanicek Photography
|Tell us about yourself and your business.
I’m a senior portrait photographer based in Northwest Ohio. While most of my sessions are conducted outdoors with natural lighting, I do also offer studio and indoor on-location options. Rather than try to apply a uniform beauty-portrait styled feel to all of my sessions, I take particular care to incorporate the interests and preferences of each of my clients. I’m a high-touch photographer and take great pains to get to know each of the kids I photograph. This helps me understand what makes them tick and this, in turn, helps their personalities shine through in their images.
|What is in your gear bag?
Nikon 24-70mm 2.8
Nikon 50mm 1.8
Nikon 85mm 1.4
Nikon 135mm DC 2.0
Wescott Omega Reflector
|Where do you draw inspiration from?
All over the place! People I meet, places I visit. I can’t take a casual drive anymore without eyeing the scenery with my “location scout” hat on. LOL There are many photographers I admire, but over time I’ve come to realize that while it’s great to admire other’s work, my best work is produced when I’m being myself and pursuing my own vision.
|What is one obstacle you had when you first started your business? What did you do to overcome it?
Not valuing my own time enough. As a perfectionist, I still struggle with this. I enjoy what I do, and it’s easy to put more time into each client than I can afford if I want a sustainable business. I find it’s a delicate balance.
|Please share one tip that you found to be successful to share with other photographers.
As you grow your business, figure out what you love and hone your skills in that direction. I started out thinking I wanted to be a child photographer, but took on everything that came my way. I discovered quickly that seniors are where I excelled and what I enjoyed most. Specializing allows two things to happen: First, you will more quickly master and shine in your area of specialization, and come to be known for and sought out for that type of work. Second, you will spend your time doing what you love instead of taking on jobs that you’re ho-hum about. It’s ok to say no to projects you are not interested in. I can’t tell you how many wedding inquiries I get! I do NOT shoot weddings, and have a list of local wedding photographers I can refer people to.