As business owners, our marketing efforts should be at the top of our list. Often times, we run out of creative ideas. One thing is for sure, we should be marketing in some way shape or form everyday. From engaging our audience on social media to the words we use on our website. Everything counts.
I put a list together of 50 creative ways to continue to “marketing” your business.
- Create a behind the scenes video throughout your work week. Be sure to highlight interesting things about the work that you do and your business (vlog).
- Blog about your best selling product(s) and include a link (CTA) on how they can purchase one too.
- Hold a caption contest.
- Write a blog post on your why not your what.
- Re-work your about page and be sure to focus on the first couple of paragraphs so that potential clients will know how you can help them. Things to include; your mission/passion statement, you bio, picture of yourself and a link (CTA) to lead them to contact you to book.
- Give something to your followers just because. This could be a gift card to a popular shop or restaurant.
- Showcase or let a customer guest post on your blog. Let them share how they used your service and productions they purchased.
- Share a picture of you “working” in your environment and add it to your about page.
- Add testimonials to your website.
- Create graphics of your client and their testimonial. On your Facebook Business Page, create an album with all of them placed there.
- Improve your user experience on your website.
- Share on social media about your VIP List (aka newsletter). Make them wonder what they are missing out on.
- Pin 10 new things on Pinterest and two of your own images. Make sure your Pinterest boards look like store fronts.
- Join in on a weekly #hashtag. #ss – senior sunday #tbt – throw back thursday #wcw – women crush wednesday
- Do a FB live on a topic that is helpful to your ideal client/audience.
- Host a contest. Have a clear purpose and a way to measure success.
- Host a scavenger hunt across your social media platforms, blog, and email.
- Let your clients guest post on your social media platforms during their session.
- Use a story to entertain your audience. It creates a connection.
- Add a “pop up” email capture on your website.
- Create a lead magnet in exchange for your audience’ email address.
- Do a studio tour on Facebook Live. (What’s in your bag)
- Conduct interviews of people on your team (assistants, make up artist, stylist and hair stylist). Use video or blog the interview.
- Send handwritten thank you cards to your clients. Use stickers and throw in candy.
- Try to do a pro-bono project for an organization in need.
- Put your social media handles on your business card.
- Craft your elevator pitch so if someone asks you what you do, you’ll be able to answer clearly and confidently.
- Develop a word of mouth customer referral program.
- Partner with companies/businesses that are relevant to your industry.
- Host a community event and/or class.
- Set up an affiliate program of some sort.
- Join your cities Chamber of Commerce. You can network and build relationships with other local businesses.
- Put your products where your customers hang out. (Boutiques etc. My prints are in our orthodontist office)
- Create your packaging that mirrors your brand.
- Support a client by attending an event they are involved in. Take it to the next level and do a giveaway while there. Get your client involved by having them post it to their social media.
- Call or contact a “club” at the local high school and offer your services for free.
- Show up to a sporting event and take photos. Hand out your card and post those images on Facebook or on an online gallery to give them access. Do it for free.
- Make your client’s friend with an honorary “assistant” t-shirt. I have a “Reflector Girl” t-shirt that I hand out during my sessions.
- Offer to do a Photo Booth at an event.
- Share tips on topics that are related to our industry (fashion, make up, hair, tips)
- Conduct a focus group. Ask previous clients how you can improve your services.
- Feature a past client and how they have adjusted to college/adulthood. Have them share words of wisdom.
- Create a “You Got The Look” card to hand out to a girl or boy you want to work with for stylized shoot. Make sure it has your information so parents can contact you.
- Contact the local high school yearbook editor and get to know them. Come up with an opportunity to work with the school (career day etc)
- Interview a local business that relates to and where your ideal client shops. Feature them on your blog.
- Create a look book magazine of your Senior Rep team’s images and deliver each magazine during school hours.
- Spend time each day on social media engaging with your target audience. Like images and comment genuinely.
- Create a Snapchat filter for one of your sessions, school event and/or your studio.
- Use the 5,3,1 Rule (watch a quick tutorial HERE) to build your audience on Instagram.
- Create a “Scholarship” for a deserving client to help further their college education.
This list isn’t complete and I’m sure you can add more. Leave a comment below of what else you have tried and had great success with.
Now get out there and do one, some or all on the list. 😀
Have a great week!